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Israel's Innovation Magazine / July 2015

Nielsen – The Data Speaks for Itself

How do you create healthy virality? Why is it important to conduct pinpointed public opinion surveys? What does it take to translate a billboard into a virtual store? Answers to these questions can be found in cellular and technological applications developed in the Nielsen incubator in Caesarea. The incubator, the vision, and the role of big data in the world of algorithms and new media.